Home  SEO/SEM  Web Design  SEO/SEM Blog  RSS SEO Blog  DBA/LLC Filing  EIN Filing  Expired Domain Traffic  Links  Advertise  Pricing And Services 
Affordable SEO SEMSearch Engine Optimization MarketingSEO SEM Web DesignDBA LLCFederal Tax IDSEO SEM BlogSEO SEM Blog Custom Web design


Custom Web Design Services Tampa Florida
 Business Solutions is owned by Your Questions Answered Research 2006 YQAResearch Inc. All rights reserved.
Cool Sites
Keyords for Webmasters: SEO  Web Design
Custom Web Design Company Tampa Florida
New Business Solutions (727) 488 - 8270            newbizsolutions@yqaresearch.com
                                                                                                                    Blog Directory       Home


    PDF Optimization: Death to SEO?

    On April 18th 2005, Adobe announced that it was going to acquire Macromedia.

    Besides delivering a critical blow to competitive balance of two highly recognized and respected companies, it has inadvertently created a new form of optimization.

    That's right. PDF optimization.

    The main technology that Adobe wanted from Macromedia was Flash. Now that they have it, they will be able to incorporate all the power of Flash into a PDF. With one fell swoop, they have changed the face of search engine optimization.

    As a site owner, I can now potentially have my entire site reside within the content of a PDF. Sure, it was textually available before, but now I can even have compressed video, dynamically generated content and visually appealing content conveniently wrapped up into the web's only cross-compatible portable platform.

    No more worries about having a Flash player installed - that will be incorporated into the PDF reading software. No more worrying about needing Quicktime and Media Player versions of video clips. They'll all be in Flash.

    Not only is the PDF web friendly, but it is also PDA and Kiosk ready. Now content can be delivered anywhere to any device that can read a pdf. It can also be included on CD's, DVD's and even your cell phone.

    From a user perspective, this is awesome. From a search engine perspective, it is great to push boundaries, but we may also see the end of optimizing for client sites, instead a client will pay a one-time fee to optimize a pdf.

    Anyone who makes a living optimizing sites can see the potential loss of revenue as companies move forward and place their marketing efforts into promoting a pdf instead of a web site.

    Why would a company not embrace this? While it's a true a site like Amazon would not be able to take full advantage of this, they could embed pdf optimization for dvd's and cd's sent to your cell phone, based on previous selections you've made.

    It's a marketer's dream, and it makes a buzz agent's job even easier. Word of mouth marketing will be coupled with a portable demonstration of the product or service being sold.

    While the general public may not become aware of this technology for a few years, those who reside on the cutting edge will find great ways to use this in promotion.

    Now instead of just watching a movie trailer, you could also have the script, actor bios and studio contact information. Maybe even after the movie gets released, you could get your pdf updated with box office results.

    The benefits of storing information in a pdf are huge. Instead of storing all of that information in a database, you have everything you need as a portable document. No worries about server stability, access to the database or even an internet connection.

    By embracing this new development, it will be another service you can add to your seo repertoire and allow for your business to adapt to this emerging technology.

    Paul Bliss



                                                                                                          Blog Directory                     Home

  • Free  quotes for all services










          SEO Blog   RSS Feeds Blog

          Link directory  Map  Links

    Bookmark Us!