SEO Dictionary

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Title  Tag or Title of a page:

An HTML tag used to describe the title of a page. Generally this appears at the top of the browser window. This information is used by many search engines to display the title of each site in the search result listing.

 

TLD:

A top-level domain (TLD) is the last part of which Internet domain names consist of. For example, in the domain name MyWebmasterIndex.com the top-level domain is com (or COM, as domain names are not case-sensitive).
 

Toolbar:

In a graphical interface on a computer monitor a toolbar is a row, column, or block of onscreen buttons or icons that, when clicked, activate certain functions of the program.

 

Traffic:

(1) The load on a communications device or system. One of the principal jobs of a system administrator is to monitor traffic levels and take appropriate actions when traffic becomes heavy. (2) The measurement of the amount of users that visit a Web site.

 

Unique Users:

Users marked by either a Global User ID (GUID) or a cookie in the form of an ID that is attached to a user's browser. Unique users do not include repeat users during a specified session. When it comes time to research a website for the purposes of advertising, this is the stat that should be most important to you. Only unique users — not visits or hits or anything else — can be turned into buyers.

 

Uploading:

Uploading refers to the act of transferring a file from a person's computer to another computer on the Internet.

 

URL:

Abbreviation of Uniform Resource Locator, the global address of documents and other resources on the World Wide Web. The first part of the address indicates what protocol to use, and the second part specifies the IP address or the domain name where the resource is located.

 

User Agent:

A user agent is the client application used with a particular network protocol; the phrase is most commonly used in reference to those which access the World Wide Web. Web user agents range from web browsers to search engine crawlers ("spiders"), as well as screen readers and braille browsers used by people with disabilities.

 

Video Streaming:

The process of providing video data or content via a web page.

 

Viral Marketing:

Viral marketing and viral advertising refers to marketing techniques that seek to exploit pre-existing social networks to produce exponential increases in brand awareness, through processes similar to the spread of an epidemic.

 

Virtual Domain:

Also seen as "redirecting URLs," a virtual domain is one that exists in type, but not on an actual server. Popular redirecting services (cjb.net, for example) will allow you to sign up for a virtual domain name of your choice. This is useful if your actual URL is long and not easily remembered. By typing in the redirecting URL of your choice, you are automatically redirected by the service to your actual, longer URL.
 

Virtual Hosting:

Virtual hosting is a method that web servers use to host more than one domain name on the same computer and IP address.

 

Visibility:

The position of a web page in search engines or directories.

 

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