Natural Search Engine Optimization:
Mapping the Spiders Web
Author: Paige A. Martin, Purple Spider
Periodically the Search Engines send out
robots known as crawlers, bots or spiders
to analyze billions of web sites on the
world wide web. Every spider tests a site
to determine if it really is a website.
Each search engine uses its own complex
algorithm to measure authenticity, and to
detect tricks that different webmasters
use to fool the engines. Generally
speaking, the engines look to see if the
keywords that are identified on the web
site are relevant to the site content.
More and more people use the Internet for
primary shopping purposes. At Christmas
time, it is easier to get on the computer
than it is to fight traffic jams in
parking lots at the mall. More than half
of purchases that are made on line
originate from search engines.
Most search engine users do not go past
the first 10 results. Only 8% will go
deeper than the first three pages of
results (30). So, it is important for you
to protect your investment in your on-line
business. You have invested in a custom
web site and designed terrific
functionality.
Now you have an on-line store, and all it
takes is customers! In the real world,
location, location, location is the key to
success. In the virtual world, your
on-line business needs the information
superhighway to bring customers to your
site. To do that, you need to be visible
on the search engines.
Your web site needs to be optimized. That
means that the keywords which your future
customers will use to find you (and they
dont know your name) must be integrated
into the site. The site structure needs to
include proper coding so the search engine
spiders will identify your site as a real
site. And you need to avoid certain types
of gimmicks which will immediately cause
the search engines to blackball your site
for violating their rules.
Another point of concern is to avoid some
of the technology that the search engine
spiders cannot read: sites built in
frames, for instance; too much flash, and
dynamically generated pages, all present
special challenges for search engine
optimization. In fact, if your site is
constructed in frames, get rid of the
frames before you try to do any
optimization at all.
Indexing the site on the search engines is
another essential step in making sure the
search engines know to send you referrals.
Monitoring your rankings in the site is
another way to ensure your site is
progressing to the top of the search
engines. Its a good idea to make sure that
you are getting statistics from your
hosting company that lets you know the
details about the traffic visiting your
site. Quantum physics has demonstrated
that we affect whatever we pay attention
to. Reading and analyzing your website
statistics, both the hosting stats and the
SEO stats is vital marketing information
that will allow you to constantly improve
your website, and build it into a powerful
business that works around the clock for
you. The bottom line is that a properly
optimized web site will be able to draw
tons of traffic to your web site, and then
you only have to put out the baskets to
catch the business and turn it into a
profitable bottom line.
About The Author
www.purplespiderseo.com
You can spend hours researching how to do
this, pay someone a lot of money to do it
for you, or you can buy The Professional
Secrets of Search Engine Optimization and
do it yourself. Paige A. Martin is a
successful trial lawyer and entrepreneur,
and one of the founding partners of Jade
Inc., a full service internet company in
Columbus, Ohio. Visit the above site for
more information on Search Engine
Optimization, customer web development, or
wireless T-1 connectivity.
The above article is republished with
permission